Market Probe


Market Probe’s pharmaceutical and healthcare division includes experts who have worked in the industry for over 20 years. This team has participated in projects encompassing a wide variety of therapeutic areas including:

  • Antihypertensives
  • Antibiotics
  • Cardiology (Unstable Angina—IIb/IIIa Agents)
  • Central Nervous System (Parkinson’s Disease, RLS)
  • Cholesterol Reduction Agents
  • Diabetes
  • Gastroenterology (IBS, GERD)
  • HIV/AIDs
  • Nephrology
  • Neurology (Epilepsy, Antispasmodics)
  • Osteoporosis / Post-Menopausal Health
  • Pain and pain management
  • Psychiatric (Antidepressants, Antipsychotics, Insomnia) CNS

Not only are we recognized for our advanced analytical capabilities and reporting accuracy but also for our unparalleled sector knowledge with expertise in key business areas including:

  • Physician Relations
  • DTC Advertising and HCP Communications
  • Brand Equity and Positioning
  • Message Effectiveness
  • ATU and Brand Tracking
  • Conference Impact Evaluation
  • Prescriber Segmentation
  • Professional and DTC Concept Testing
  • Health Outcomes Research
  • Econometrics

Market Probe provides pharmaceutical and healthcare clients with the experience, insight and accuracy required to drive strategic business decisions and navigate an ever-changing global business environment.